The Alive On Purpose Project exists to remind people that their story is still being written.

We believe purpose can be discovered through creativity, community, service, and honest discussions about mental health. Every shirt, hoodie, and conversation helps spark those discussions while supporting a larger mission — to help people understand that they matter and they are never alone.

Our branded apparel is specifically designed to represent resilience, hope, and living with intention. When you wear Alive On Purpose, you're not simply wearing a shirt or hoodie — you're actively representing a community committed to encouraging others and creating positive change.

To support these values, The Alive On Purpose Project specifically partners with organizations who share our commitment to positive change. Our embroidered apparel is produced by TurtleWorks, whose mission is to provide meaningful employment and training opportunities for individuals with special needs. Every embroidered item you purchase directly supports a partnership built on inclusion, opportunity, and purpose.

Additionally, the Alive On Purpose Project annually participates in the American Heart Walk, the Out of the Darkness Walk by the American Foundation for Suicide Prevention, and national NAMIWalks. Together, we hope to end stigma surrounding mental health and help individuals find their purpose through creative expression. To learn more, or join an Alive On Purpose walking team, visit our Events page.

Thank you for being a part of this movement.

For additional updates and information, follow us on Instagram (@aliveonpurposeproject)